We are Professional Probelle

In 2010, our founder, Claudio Romero, established Professional Probelle after working with large cosmetic industries. He became captivated by the beauty world and identified a gap in professional cosmetics specifically designed for Brazilian hair. As a result, he invested in high-tech raw materials, modern manufacturing processes, state-of-the-art laboratories, and a dedicated team, leading to the creation of a worldwide leading brand in hair treatment, transformation, and coloring.

Science in Cosmetic Development

With more than 350 SKUs, our industrial park has more than 20,000m² of built area and more than 150,000 of green area. Our company uses the highest technology to produce multifunctional cosmetics that initially enchanted salons in Rio de Janeiro, and then conquered hairdressers throughout Canada.

Live your self-esteem

Innovation and sophistication that aims to address all types of problems related to hair health. We invest and innovate with the best components to develop the best high quality formulas.

Mission:

Delight our customers with sophisticated, innovative, and high-tech products that enhance the beauty of every man and woman, while elevating the value of the brand.

Vision:

To restore people’s self-esteem through Professional Probelle products and, in this way, make us the largest and most well-known cosmetics manufacturer in Brazil, as well as expand throughout Canada.

Values:

Integrity, consistency, commitment to results, and a focus on valuing people and relationships.

COMMITMENT AND SUSTAINABLE ACTIONS

We promote ecological actions that contribute to the generation of a clean, safe, healthy institutional environment and committed to a management model that minimizes the impacts caused in the ecosystem by its products and industrial processes.