BTX represents the pinnacle of hair straightening technology. This innovative thermal realignment formula delivers superior straightening results, effectively reducing volume
Action: Formulated to open the cuticles, allowing the straightening agent to penetrate and ensuring optimal performance and long-lasting smoothing effects.
Result: Protects against dryness and fading, minimizes the risk of tone change, and enhances and intensifies color.
Action: Definitive straightening in one step, without formaldehyde. Fast and easy, it is designed for uncolored hair. Its sophisticated formula smooths hair of all resistance levels.
Result: Mega-straight hair with exceptional shine. Sealed and fortified fibers, offering silkiness, a natural appearance, and long-lasting effects.
Action: High-performance alignment without formaldehyde, fast and easy to use. It contains mattifying elements that significantly reduce the risk of stripping colored hair, while platinum-boosting ingredients help restore strands oxidized by the sun.
Result: Definitive straightening with a sophisticated mirror shine. Achieve mega-straight hair with natural movement, without the appearance of 'heavy hair.
Action: Developed with cutting-edge technology and specially formulated with raw materials of very low molecular weight, it promotes hair smoothing and frizz elimination, thanks to its high penetrability in the cortex.
Result:Provides immediate and long-lasting results with complete nutrition, enhanced elasticity, and malleability. Delivers exceptional shine, hair densification, and strengthened, ultra-smooth strands with a healthy, glossy shine and lasting effects.
Action: Developed with advanced technology and specially formulated with raw materials of very low molecular weight, it promotes hair smoothing and frizz elimination through the thermal realignment of the fiber's alpha and beta zones.
Result: Immediate and long-lasting results, providing complete nutrition, enhanced elasticity, and malleability, with exceptional shine and hair densification. Hair is strengthened, ultra-soft, and realigned, with a lasting satin shine.
The BTX Afro Curl Harmonizer was exclusively developed to loosen curls. Its formula provides intense treatment for type 4B and 4C curly hair, restoring shine and silkiness. Enriched with a blend of amino acids, 7 essential oils, and keratin, it deeply reconstructs the hair during the harmonization process, ensuring long-lasting vitality, hydration, nourishment, and beautifully shaped curls.
The BTX Mega Curl Harmonizer was exclusively developed to loosen curls. Its formula provides intense treatment for type 3A and 3B curls, restoring shine and silkiness. Enriched with argan oil, a blend of amino acids, and corn starch, it deeply reconstructs the hair during the harmonization process, ensuring long-lasting vitality, hydration, nourishment, and beautifully shaped curls.
The Japanese Btx Curl Harmonizer was exclusively developed for opening curls. Its formula promotes intense treatment to curly hair of Closed Curls type 3C and 4A, restoring shine and silkiness. Its formula enriched with special oils such as argan oil, coconut oil, castor oil, shea butter and keratin deeply reconstructs the hair during the harmonization process, ensuring prolonged vitality, hydrated, nourished and shaped curls.
With a unique texture that bridges cream and liquid, our formula penetrates deeply for unparalleled smoothing performance. The result? Strengthened, ultra-soft hair with a satin shine and long-lasting effects. Each strand is fortified, sealed, and cauterized, offering advanced protection and durability.
Developed with cutting-edge technology and specially crafted with ultra-low molecular weight raw materials, this innovative treatment deeply penetrates the cortex to deliver exceptional smoothing, radiant shine, and powerful antioxidant benefits.
With a unique texture, a perfect balance between cream and liquid, this formula penetrates deeply, delivering high-performance smoothing. Hair becomes stronger, incredibly soft, and adorned with a satin shine. Each fiber is fortified, sealed, and cauterized for advanced protection.
Crafted with cutting-edge technology and enriched with ultra-low molecular weight raw materials, it deeply penetrates the cortex to achieve exceptional smoothness and radiant shine, enhanced by powerful antioxidant properties.
Additionally, it is specially formulated with tinting pigments to minimize the risk of color changes in treated or colored hair, while intensifying and preserving vibrant tones. The result is sleek, healthy, and beautifully colored hair with unparalleled smoothness.
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